L'Oreal Paris Excellence 7.1 Ash Blonde is a permanent hair color that offers 100% grey coverage. Enriched with Pro-Keratin, Ceramide, and Collagen, it strengthens and nourishes hair while providing a rich, long-lasting color. Ideal for those seeking a cool-toned, natural-looking blonde. Key Features Triple care formula 100% grey coverage Rich, long-lasting color Nourishing ingredients Strengthens hair Gentle on scalp Non-drip creme Easy application