L'Oréal Paris Prodigy 7.1 Ash Blonde offers a sophisticated, multi-dimensional blonde shade with micro-oil technology for natural-looking color. Ammonia-free formula ensures gentle application and up to 100% gray coverage. Ideal for those seeking vibrant, salon-quality results at home. Features Reproduces natural hair color subtleties with highs and lows Permanent color with no ammonia Luxuriant color, exceptional shine, voluptuous touch Up to 100% grey coverage Micro-oil technology for natural-looking color Improved hair texture Paraffinum Liquidum, Aqua, Ethanolamine, Argania Spinosa Oil, and more.L'Oréal Paris: Innovators in beauty, offering a wide range of hair care and color products.Apply to dry, detangled hair using gloves. Section and apply from roots to ends. Process for recommended time based on desired result. Rinse thoroughly until water runs clear. Follow with provided conditioner for optimal care.Always perform a skin allergy test 48 hours before each use. Follow the instructions carefully. Do not use if you have previously experienced a reaction to hair colorants. Avoid contact with eyes; rinse immediately if product comes into contact with them.