Close Up Diamond Attraction Whitening Toothpaste offers instant whitening with advanced Blue Light Technology. Co-created with cosmetic dentists, it provides a refreshing menthol flavor for a burst of freshness. Ideal for daily use to maintain a bright, white smile. Key Features Instant whitening with 3x more power Co-created with cosmetic dentists Clinically proven formula Refreshing menthol flavor Active ingredient: Sodium, Sycat Capyl, Other ingredients: UnileverClose Up: Innovators in oral care, known for advanced whitening technology and refreshing flavors.Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician.FLUORIDE WARNING: Do not swallow. Keep out of reach of children. If irritation occurs, discontinue use.