Arm & Hammer Toothpaste Advance White Brilliant Sparkle Gel offers a clinically proven formula that removes up to 5 times more plaque than ordinary toothpaste. Ideal for achieving ultra-clean teeth with a brilliant white sparkle. Key Features Removes up to 5 times more plaque Clinically proven formula Advanced whitening gel Minty fresh flavor Active Ingredient: Sodium Fluoride. Key Ingredients: Sodium Bicarbonate (Baking Soda), Water, Glycerin, Hydrated Silica, Carbomer (for gel consistency), Flavor.Arm & Hammer: Known for its baking soda-based products, offering effective cleaning solutions.Brush Twice Daily For Optimal Results.Medicated Toothpaste: Do not swallow. Keep out of reach of children. If irritation occurs, discontinue use.