This purple toning shampoo is designed for blonde, highlighted, or gray hair. It neutralizes brassy tones, cleanses gently, and nourishes with elderberry oil and vitamin C. Key Features Neutralizes brassy and yellow tones Gentle cleansing formula Hydrating ingredients for moisture Sulfate-free and vegan Enhances shine and vibrancy Suitable for all shades of blonde Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Cocamide MEA, Sodium Chloride, Sambucus Nigra (Elderberry) Seed Oil, Magnesium Ascorbyl Phosphate (A Source Of Vitamin C), Cocos Nucifera (Coconut) Oil, Tocopheryl Acetate, Panthenol, Polyquaternium-10, Glycol Distearate, PEG-150 Distearate, Polyquaternium-7, Sodium Hydroxide, Magnesium Chloride, Sodium Lauroyl Sarcosinate, Phenoxyethanol, Citric Acid, Magnesium Nitrate, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Acetate, Sodium Benzoate, Parfum/Fragrance, Limonene, Linalool, CI 60730 (Ext. Violet 2).This purple toning shampoo is designed for blonde, highlighted, or gray hair. It neutralizes brassy tones, cleanses gently, and nourishes with elderberry oil and vitamin C.Apply to wet hair, massage into a lather. Leave on for 1-3 minutes and rinse thoroughly.Caution: Avoid contact with eyes. If product gets into the eyes, rinse well with water immediately.