Wella Soft Color Natural Instincts Hair Color offers a gentle, ammonia-free formula that nourishes with shea butter, coconut oil, and aloe vera. It provides a soft, medium brown shade with 90% less hair breakage, lasting up to 28 washes. Ideal for those seeking a natural, vibrant color with harmonious grey coverage. No Ammonia Infused with Shea Butter, Coconut Oil, and Aloe Vera 90% less hair breakage Lasts up to 28 washes Harmonious grey coverage Multidimensional tones with radiant shine Dermatologically tested Vegan Aqua/Water/Eau, Cetearyl Alcohol, Ethanolamine, Toluene-2,5-Diamine Sulfate, Laureth-3, Sodium Laureth Sulfate, Glyceryl Stearate Se, 2,4-Diaminophenoxyethanol Sulfate, M-Aminophenol, Decyltetradecanol, Sodium Lauryl Sulfate, Resorcinol, Parfum/Fragrance, Sodium Sulfite, Ascorbic Acid, Disodium Edta, Hexyl Cinnamal, Butyrospermum Parkii (Shea) Butter, Sodium Hydroxide.Wella: Innovators in hair care, offering ammonia-free, nourishing color solutions with natural ingredients.Apply All Over Starting At The Roots, Leave On For 20 Minutes, Rinse Until Water Runs Clear, Massage Conditioner, Leave For 2-3 Minutes, Rinse Thoroughly.Hair Colorant Warnings: Must perform a patch allergy test 48 hours before use. Severe allergic reactions possible. Do not use on damaged/sensitive scalp. Wear gloves. Avoid eye contact.