Wella Soft Color Natural Instincts Hair Color 50 Light Brown is an ammonia-free hair dye enriched with coconut oil, aloe vera, and shea butter. It provides a natural-looking color with 92% less breakage and radiant shine for up to 4 weeks. Suitable for all hair types, it offers optimal gray coverage and leaves hair moisturized and soft. No Ammonia Vegan Dermatologically Tested Contains Coconut Oil, Aloe Vera, Shea Butter 92% Less Hair Breakage Natural-Looking Color Suitable for All Hair Types Radiant Shine Up to 4 Weeks Coconut Oil, Aloe Vera, Shea Butter.Wella, a leader in hair care, offers innovative, ammonia-free hair color solutions with natural ingredients for vibrant, healthy hair.Apply to dry, unwashed hair. Leave for 20 minutes, then rinse thoroughly. Use the enclosed conditioner to lock in color and enhance softness.Test on skin 48 hours before use.