Wella Soft Color Natural Instincts Hair Color 535 Brown Arabica offers a vibrant, natural-looking shade. Formulated with coconut oil, aloe vera, and shea butter, it nourishes hair while providing up to 4 weeks of radiant color. Ideal for covering greys and enhancing hair's natural beauty. Key Features No Ammonia Vegan Dermatologically Tested Natural-looking color Moisturized hair with 92% less breakage Salon quality Radiant color up to 30 washes Suitable for all hair types & textures Stearate SE, 2,4-Diaminophenoxyethanol Sulphate, m-Aminophenol, Decyltetradecanol, Sodium Lauryl Sulphate, Resorcinol, Parfum/Fragrance, Sodium Sulfite, Ascorbic Acid, Disodium EDTA, Hexyl Cinnamal, Butyrospermum Parkii (Shea) Butter, Sodium Hydroxide.Wella - Experts in hair color innovation, offering ammonia-free, natural-looking shades with nourishing ingredients.Apply all over to dry hair, starting at the roots. Leave for 20 minutes. Rinse and condition.Do not use it if the seal is broken.