Wella Soft Color Natural Instincts Hair Color offers a gentle, ammonia-free formula with natural ingredients like coconut oil, aloe vera, and shea butter. It provides a radiant golden caramel color that lasts up to 28 washes, ensuring your hair remains healthy and shiny. Features No ammonia, Vegan Color Moisturized Hair with 92 percent less breakage Contains coconut oil, aloe vera, shea butter Radiant color for up to 28 washes Dermatologically tested Shea Butter, Coconut Oil, Aloe Vera.Wella: Innovators in hair care, offering ammonia-free, vegan hair color solutions.Apply to dry, unwashed hair. Distribute evenly from roots to ends. Leave for 20 minutes, rinse well, and apply conditioner.Perform an allergy test 48 hours before use.