Wella Soft Color Natural Instincts Hair Color offers ammonia-free, vegan hair dye enriched with coconut oil, aloe vera, and shea butter for radiant shine and optimal grey coverage. Key Features Ammonia-Free Vegan formula Nourishing Natural Ingredients Radiant Shine for up to 4 weeks Optimal Grey Coverage Dermatologically Tested Eco-Friendly packaging Shea Butter, Coconut Oil, Aloe Vera.Wella offers salon-quality hair color and styling products, known for ammonia-free formulas and nourishing ingredients.Mix Color Cream And Developer, Apply To Hair, Massage And Leave For 20 Minutes, Rinse And Treat.Hair Colorant Warnings: Must perform a patch allergy test 48 hours before use. Severe allergic reactions possible. Do not use on damaged/sensitive scalp. Wear gloves. Avoid eye contact.